Guide Inactive users through activities to activate them. No customers in this journey have engaged with your product. They are part of the dynamic segment you created earlier.
When a customer who visits your site in any part of this journey they become active. They exit the Inactive users segment and this journey. They join the Active users segment and start the Engage active users journey.
Create two new email message templates. Each message is designed for its particular user engagement/activity. Follow the process you are already familiar with from the Create a message template step.
Message template: Send incentive to come back
Message: Copy/paste the source code for the Activate-DiscountCode email
Message template: Offer help
Message: Copy/paste the source code for the Activate-OfferHelp email