Guide Active users through activities to engage with your product. All customers in this journey have engaged with your product before. They are part of the dynamic segment you created earlier. Get them to re-engage and spread the word about your product.
Create four new email message templates. Each message is designed for its particular user engagement/activity. Follow the process you are already familiar with from the Create a message template step.
Message template: Nudge user to try one of our features
EngageUsers-ReEngage Email 1
Message: Copy/paste the source code for the Engage-ReEngage email
Message template: Share/refer a friend
EngageUsers-Refer A Friend
Message: Copy/paste the source code for the Engage-ReferAFriend email
Message template: Send incentive to come back
Message: Copy/paste the source code for the Engage-DiscountCode email
Message template: Last attempt
EngageUsers-ReEngage Email 2
Message: Copy/paste the source code for the Engage-ReEngage2 email