Engage active users

Building the Journey

In the Amazon Pinpoint Console, navigate to Journeys. Click on Create Journey.

createJourney

Before you build the journey, give it a name by editing the box on the top right. Call the Journey Engage Users.

createJourney

Journeys will be autosaved as you progress through so you do not need to worry about saving mid flow.

1. Journey Entry

The first stage of creating a Journey is defining the Journey Entry point. This is what cause a user to enter the Journey.

In this Journey we are going to use the activeUsers segment we created earlier in the Create Dynamic Segment section of the workshop and specify that we want new users to be added to the segment automatically every hour.

  1. Chose the activeUsers Segment
  2. Specify to run once every 1 hours
  3. If you add a helpful description when the flow item in the Journey folds up in the interface you can read a description of what that flow was doing. Enter Enter the Active User Dynamic Segment.
  4. Click Save

createJourney

2. Adding Activities

Users can now successfully enter the Journey. To add subsequent steps to the Journey simply click on the + symbol and you will be able to chose the type of activity you wish to build. createJourney

3. Wait

Within Pinpoint we give you the facility to perform a “Wait” stage, this means that instead of sending a number of emails concurrently we can specify we want the Journey to continue after a period of time or at a specific time.

  1. Click on the Plus symbol
  2. Choose Wait.
  3. Select Period of Time
  4. Set the amount of time to 1 hour
  5. Click Save

createJourney

4. Send Email

Once the wait time has been completed the Journey continues. for the purpose of this workshop we are going to send out the Engage-ReEngage Message we configured earlier. Click on the Plus symbol and chose Send email.

  1. Select the Engage-ReEngage template
  2. Choose Sender email address configured in the Getting started Lab
  3. Click Save

createJourney

5. Wait

Following sending an email you are likely to want to pause before you do followup activity - as with step 3 introduce another wait state to the Journey.

  1. Click on the Plus symbol
  2. Choose Wait.
  3. Select Period of Time
  4. Set the amount of time to 1 hour
  5. Click Save
    createJourney

6. Multivariate Split

Within Journeys you can create a flow which is determined by certain criteria that can be defined in the flow. Within a Multivariate split the customer can go down one of up to four paths and an ‘other’ path.

In this Journey we will use a Multivariate split because we are going to send the user on the Journey based on one of three different criteria:
A: User clicked on links in email sent
B: User Opened email
Other: User did not engage with the email we sent

Within the Multivariate activity the user will ONLY take one of the paths and they will follow the highest letter path. In the above example someone who clicked on a link in an email will have also opened the email. In this scenario they would follow the path ‘A - user clicked on links in email sent’.

activeJourney

6.1. Send Email

  1. Click on the Plus symbol below Branch A
  2. Chose Send email.
  3. Select the Engage-ReferAFriend template
  4. Choose Sender email address configured in the Getting started Lab
  5. click Save
    activeJourney

6.2. Send Email

  1. Click on the Plus symbol below Branch B
  2. Chose Send email.
  3. Select the Engage-DiscountCode template
  4. Choose Sender email address configured in the Getting started Lab
  5. Click Save activeJourney

6.3. Send Email

  1. Click on the Plus symbol below Else
  2. Choose Send email
  3. Select the Engage-ReEngage2 template and click Save activeJourney

Complete Journey

Once you have completed all of the steps above your Journey should resemble the below image activeJourney

Review and Publish

If you have successfully followed the above steps you will now be in a position to publish your Journey. At the top right of the screen click on Review. activeJourney

If there are any errors you will be given a message to explain where to fix in your journey, if not your Journey will be ready to go, click on Next. activeJourney

You can now click Publish, once you publish a Journey you can no longer edit it. You are able to duplicate a flow if you do want to modify it in the future. Click on Publish - you are done!

activeJourney

Understand Journey Analytics

After you click publish for the first time you will be presented a walkthrough of how you can review analytics and the status of your analytics. Review this content to dive deeper on the type of data that can be retrieved. This information is all available via API calls as well.